With a proven track record in back-end member communications, preference tracking, activation solutions and relationship marketing expertise, VCT helps clubs leverage sophisticated, multi-faceted strategies for member personalization and satisfaction. Aligning the club’s unique strategic initiatives with a tailored communications program, the Member Experience Strategic Plan is the heart of what drives success for our clients. Carefully crafted to provide clarity, the Member Experience Strategic Plan includes detailed timelines and action plans, capped off with a projected benefits analysis.

To address the active, ever-evolving nature of the club Member Experience, VCT provides hands-on activation management services. We offer a “single point of contact” solution for development, implementation and ongoing management of club communications—freeing up your club staff to spend more time focusing on the personal touches your membership expects.

VCT offers the following specific Activate! Advisory services as part of its ground breaking 360° Insight approach

• Member Experience Planning

• Social Media Consulting

• Communications Streamlining

• Audience Segmentation Development

• Communications Calendar Development

• Message Clarity and Strategy Development

• Brand Strategy

• Member Experience Execution

• Member Activation Services

• Data Management & Database Building

• Ongoing Communications Implementation and Guidance

• eCommunication Managed Services

• eMagazine Publishing and Campaign Management